Why Rihanna Gained’t Get Paid for the 2023 Tremendous Bowl Halftime Present

Rihanna carried out on the 2023 Super Bowl Halftime Show in her first efficiency in literal years. So, how a lot is she getting paid by the NFL to step onto the most important stage ever? The reply will genuinely shock you.

Rihanna Is Not Getting Paid to Carry out on the 2023 Tremendous Bowl

Sure, it is true. Traditionally, artists do not receives a commission to carry out on the Tremendous Bowl as a rule—and based on Forbes, this 12 months shall be no totally different. To cite a NFL spokesperson who chatted with the outlet a couple of years again, “We don’t pay the artists. We cowl bills and manufacturing prices.” Although, apparently the NFL does provide a “union scale,” which is “a fraction of the six- and seven-figure sums” performers often earn.

There is a motive for this lack of cost: the Halftime Present principally features as a 13-minute Tremendous Bowl industrial for an artist’s catalogue of labor. There’s a vibrant aspect to this although…

apple music super bowl lvii halftime show press conference

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Rihanna Will Finish Up Making a Ton of Cash Anyway

For the reason that Tremendous Bowl Halftime Present is such an unlimited platform, artists’ streaming gross sales straight-up soar after the present. Spotify stated that J.Lo’s streams spiked by 335 percent after the 2020 Tremendous Bowl, whereas Shakira’s went up by 230 p.c. And based on Billboard, the precise songs these two carried out bought 16,000 digital downloads that day (up from round 1,000 the day earlier than). The outlet additionally reported that Girl Gaga’s album and track gross sales elevated 1,000 p.c after she carried out in 2017.

So when you’re on stage on the Tremendous Bowl, you WILL be making some huge cash through streaming.

So, Who Pays for the Halftime Present?

The NFL and Apple Music will foot the invoice for manufacturing prices, which may find yourself being hundreds of thousands—although typically an artist’s imaginative and prescient is so large that they exceed the spending restrict, which was the case for The Weeknd. He ended up spending $7 million of his own money simply to convey his Halftime Present to life within the precise method he needed it, and a supply lately instructed Forbes that Dr. Dre additionally spent $7 million on final 12 months’s present. However it was value it, as a result of apparently he acquired a 183 p.c enhance in album gross sales and a 105 p.c bump in streaming.

Rihanna introduced large issues to her present. Forward of it, she teased how it will rejoice her music historical past, all in 13 quick minutes. “That was the toughest, hardest half—deciding the way to maximize 13 minutes but in addition rejoice,” she stated throughout a press convention. “That is what this present is gonna be—it is gonna be a celebration of my catalog in one of the simplest ways that we may’ve put it collectively. You are attempting to cram 17 years of labor into 13 minutes, so it is troublesome. Some songs we have now to lose due to that, and that is gonna be okay, however I believe we did a reasonably good job of narrowing it down.”

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Mehera Bonner is a celeb and leisure information author who enjoys Bravo and Antiques Roadshow with equal enthusiasm, She was beforehand leisure editor at Marie Claire and has coated popular culture for over a decade. 


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