Warner Bros Discovery And EBU Land Olympic Video games Broadcasting Rights In Europe

Warner Bros Discovery and the European Broadcasting Union have received the public sale for Olympic Games broadcasting rights between 2026 and 2032.

Following a aggressive tender put out by the Worldwide Olympic Committee (IOC), the pair’s joint bid was profitable and can take the rights in 49 territories.

This covers the Olympic Winter Video games in Milano Cortino in 2026, the Olympic Video games in L.A. in 2028, the Winter Olympics of 2030 and the Brisbane Olympics in 2032, together with the Youth Olympic Video games in the course of the six-year interval.

WBD, in its earlier guise as Discovery, first received the rights to the rights to the Video games in 2015 in a €1.3BN ($1.4BN) deal struck by subsidiary Eurosports for the 2018-2024 interval. It then broadcasted or sub-licensed these rights throughout the continent.

The deal ensures the Video games will stay free-to-air throughout Europe, making certain each EBU member will get greater than 200 hours of protection of the Olympics and 100 hours of the Winter Olympics throughout TV, streaming, radio, social media and web sites. Within the UK, the place the Video games legally should be proven free-to-air, the BBC has already re-upped its settlement with WBD and can stay because the native host broadcaster till 2032 at the least.

“The EBU and its Members present unparalleled broadcast experience and attain throughout Europe, and Warner Bros. Discovery, by the latest mixture of Warner Media and Discovery, represents one of many world’s largest media and leisure firms throughout all programming genres and platforms. It demonstrates the continued enchantment of the Olympic Video games throughout Europe,” stated IOC President Thomas Bach.  

“Because the IOC redistributes 90% of the revenues it generates, this long-term settlement additionally offers essential monetary stability to the broader sporting motion and finally helps the athletes themselves.” 

The settlement is a big boon for Europe’s public broadcasting and free TV channels, that are underneath rising risk from subscription streaming companies over sports activities rights. Whereas many nations’ sports activities media legal guidelines dictate the Video games should have a free-to-air broadcast, this hasn’t stopped many speculating these techniques could possibly be ended as extra firms circle the profitable international occasion. The IOC and the EBU first struck an settlement collectively in 1956, that means this newest deal extends that lengthy relationship.

Delphine Ernotte Cunci, President of the EBU and CEO of France Télévisions, stated: “We’re proud to have secured the Olympic Video games for audiences to take pleasure in free to air till 2032. This deal is a game-changer for public service media and demonstrates the abiding energy and solidarity of our union. 

“Via its members, the EBU has the potential to succeed in over 1 billion viewers throughout Europe through linear and non-linear platforms. And that’s why I’m so happy to welcome this partnership with the IOC and Warner Bros. Discovery, which is able to make sure the Video games will likely be out there to the widest potential viewers throughout Europe.” 

The subsequent Olympic Video games will likely be held in Paris in 2024. WBD’s earlier settlement led to agreements with 45 free-to-air companions and EBU members. WBD claims 372 million folks throughout Europe engaged with the Tokyo Video games in 2020, a document, with 175 million of these coming by the Discovery+ streaming platform. Final yr the Beijing Winter Olympics noticed 156 million watch by WBD platforms, 19 instances the earlier winter occasion.


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