This Week in Apps: YouTube takes on TikTok, Spotify provides audiobooks, BeReal takes a dive

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the most recent in cell OS information, cell functions and the general app financial system.

World app spending reached $65 billion within the first half of 2022, up solely barely from the $64.4 billion throughout the identical interval in 2021, as hypergrowth fueled by the pandemic has slowed down. However total, the app financial system is constant to develop, having produced a record variety of downloads and shopper spending throughout each the iOS and Google Play shops mixed in 2021, based on the latest year-end reports. World spending throughout iOS and Google Play final yr was $133 billion, and customers downloaded 143.6 billion apps.

This Week in Apps gives a approach to sustain with this fast-moving trade in a single place with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and rather more.

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Now could be the time to construct new social apps

App Store icon on iPhone screen

Picture Credit: TechCrunch

Right this moment’s dominant social networks are shedding their grip on the youngest era of web customers. Final month, we checked out how one of many world’s largest social networks, Fb, had begun to fade in relevance — and was losing its position in the App Store’s Top Charts, as a result — whereas younger individuals turned to apps like BeReal and TikTok as a substitute. However there nonetheless appears to be this sentiment amongst various app makers that attempting to compete in social is a misplaced trigger. That’s not essentially true anymore. Simply as Instagram grew below Fb’s shadow, there’s room for different apps to develop exterior TikTok — an app that’s at present seen as extra of an leisure platform than a spot to attach with shut buddies (although TikTok is pushing to alter that).

BeReal’s rise is proof that different networks that prioritize real-world friendships can nonetheless discover traction. In actual fact, youthful persons are hungry for a spot to be themselves and sustain with their buddies exterior of feeds stuffed with creator content material and focused adverts.

However BeReal’s long-term success shouldn’t be a given at this level, despite the fact that the app presently has established itself as a pacesetter within the App Retailer’s Prime 5, and is usually the No. 1 app, at occasions, in international markets. That’s an excellent begin, however BeReal has but to determine key components of its enterprise, like monetization, and is struggling to speak each with its personal customers and the broader public.

As an illustration, when the app went down this week, the corporate vaguely tweeted an announcement — “yup, we’re on it” — that largely left its consumer base at the hours of darkness about what was occurring. By comparability, when Instagram skilled a briefer, partial outage the following day, it spelled out that it understood the state of affairs by noting that some individuals had been “having hassle accessing Instagram,” and that it was working to make things better as shortly as attainable and to remain tuned. It additionally added the #instagramdown hashtag to extend the visibility of its publish.

The corporate is behaving poorly for an app in its place. There are occasions to be cute and cheeky with social media posts — however these occasions are usually not amid outages and different severe platform points. BeReal’s misstep with customers might be forgiven for now. However as the corporate scales, the staff’s incapacity to speak with its personal customers and the media might change into a bigger downside.

To this point, BeReal has solely provided off-the-record briefings with choose press. It doesn’t have an in-house comms staff. It doesn’t pitch or publish to a weblog to maintain its customers up to date. It doesn’t even publish helpful launch notes on the App Retailer.

App Retailer launch notes — so useful! Picture Credit: BeReal

And BeReal couldn’t reply to a collection of straightforward questions on its outage — like what triggered it or how widespread it was. This begs the query as to how the corporate will deal with a extra severe disaster — like a hack, knowledge breach or one other incident involving dangerous actors on its platform. It could actually get away with this for now — however not without end. Gaining the highest spot on the App Retailer as Gen Z’s favourite social app additionally comes with duties, and to date, BeReal has been dropping the ball on that entrance.

Do not forget that that is not some scrappy app maker, paying college students to obtain its new toy. The corporate raised a $30 million Series A, led by Andreessen Horowitz and Accel, adopted by a Series B from DST Global, valuing the startup, pre-money at $600+ million. It’s time for BeReal to develop up.

BeReal’s missteps, nonetheless, might open the door to extra social app newcomers who provide a service that’s constructed on greater than a gimmick.

For what it’s value, TikTok has realized this market nonetheless has tons of unclaimed territory. Final weekend, it rolled out its shameless BeReal clone, TikTok Now, as a standalone app in international markets exterior the U.S. The brand new app already discovered some traction, shifting into the Prime 100 social apps on iPhone in 5 markets, and the Prime 500 in 38 inside roughly a day’s time. A couple of days later, it ranked within the Prime 10 social apps in 39 international locations and the Prime 100 in 24. And it presents nearly nothing new to customers past a TikTok-produced model of the BeReal format with added help for video. (And perhaps much less horrible-looking selfies?)

If an entire knock-off like TikTok Now can climb the charts, think about what a really distinctive app might do. (Or perhaps a newcomer that merely revives older social networking ideas for this contemporary period. Time to convey again Path?) There are few occasions when it could make sense to construct a social app. However because the previous guard is inching towards retirement, that point is definitely now.

YouTube takes on TikTok with creator advert share for Shorts

Picture Credit: YouTube

YouTube has stopped messing round. It’s taking up the TikTok menace in a means that not solely advantages its aggressive place within the short-form video market, however one that permits it to develop its advert load throughout a brand new floor. This week, the corporate announced Shorts creators will now qualify for its revamped YouTube Associate Program, which permits them to earn advert income from YouTube.

The prevailing Associate Program for long-form video requires YouTubers to have 1,000 subscribers and 4,000 watch hours. This gained’t change. However beginning in early 2023, creators will be capable to apply to this system in the event that they meet a brand new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days. As members of the Associate Program, these creators will earn 45% of advert income from their movies. (Advertisements will run in-between Shorts and the cash is pooled. Creators preserve 45% of the income from the quantity allotted to them, to not licensing. Some creators don’t think that’s an awesome deal, nonetheless.)

The modifications are designed to onboard creators gaining traction or going viral on Shorts, whether or not it’s with authentic content material or clipping from different individuals’s movies (which is totally okay with YouTube).

To additional sweeten the pot, YouTube also introduced Creator Music — a web based service the place creators can select music for his or her movies by analyzing the prices related to licensing particular tunes or they’ll browse songs they’ll use with out paying upfront. The latter opts them right into a rev share with music rights holders.

Spotify will get into audiobooks

Picture Credit: Spotify

Spotify believes audiobooks may very well be its subsequent massive income driver, so on Tuesday, the company launched its debut audiobook catalog in the U.S. with someplace north of 300,000 titles to start out. Initially, the alternatives within the app might be really helpful by Spotify editors. However over time, the corporate says it plans to develop audiobooks to different markets, develop its choice and start to make use of algorithmic suggestions to counsel books to customers, because it does now with its different audio codecs.

The corporate had earlier pointed to analysis indicating the audiobook trade is predicted to develop from $3.3 billion as of 2020 to $15 billion by 2027. It forecast its audiobook gross sales might attain a gross margin of above 40%.

The books are present in a brand new Audiobooks hub within the app and are bought à la carte at variable pricing — a transfer Spotify believes will enable lesser-known authors to seek out an viewers. And notably, they’re not being bought through in-app purchases.

As an alternative, the app gives previews of the guide’s content material totally free, however customers might be directed to Spotify’s web site to finish their purchases. Afterward, the bought audiobook might be unlocked within the app and saved to the consumer’s library.

It’s value noting Spotify’s means to keep away from in-app purchases on iOS follows a policy change Apple announced again in March which centered on “reader” apps — that means these designed to offer entry to digital content material like music, books, movies or magazines. Apple mentioned these apps might now use exterior hyperlinks, if authorized. Google, in the meantime, started piloting third-party billing earlier this yr, with Spotify as its first customer.

Spotify didn’t make clear its agreements with the app shops, however says its mannequin is “compliant.”

Picture Credit: Spotify

Meta is sued for monitoring customers with a workaround to ATT

A brand new class action lawsuit claims Meta circumvented Apple’s App Monitoring Transparency (ATT) privateness protections to trace its customers, even after these customers denied the corporate permission to take action through the ATT immediate. The plaintiffs allege Meta had adopted its customers’ on-line exercise by injecting JavaScript into the web sites they visited when utilizing Fb’s in-app internet browser. This was successfully a approach to work across the protections ATT supposedly places into place, the swimsuit alleges. Meta has denied the claims, calling the lawsuit “with out benefit.”

Customers rightly consider that once they choose out of monitoring on iOS, they merely gained’t be tracked. However that’s not essentially true. Firms had been in search of workarounds to ATT because it was introduced, Meta included.

This isn’t the primary time an app has been suspected of utilizing the browser to trace customers with out their consent. This summer season, TikTok was additionally accused of injecting code to trace customers’ keystrokes when customers visited third-party web sites from inside the TikTok app. The corporate denied these claims as nicely, saying the app’s code was used for debugging, troubleshooting and efficiency monitoring, and for shielding customers towards spam and different threats.

The case will possible be extremely technical however might be an attention-grabbing one to comply with because the extent of ATT’s means to guard customers is determined.

Platforms: Apple

iPhone 14 pro space black and deep purple colors

Picture Credit: Matthew Panzarino / TechCrunch

  • Apple released the first major update to its iOS 16 working system with fixes that tackle points with the digicam shaking in some third-party apps on iPhone 14 Professional and Professional Max in addition to the paste permissions bug which popped up a request to learn the clipboard knowledge too typically, together with different points. The corporate had earlier promised the fixes could be out subsequent week, making Thursday’s launch forward of schedule. Beta testers had famous the permissions bug and digicam shaking points had been resolved, suggesting Apple was nearing a public launch.
  • Apple said it could increase app costs and in-app purchases on the App Retailer in international locations utilizing the euro and in some Asian markets, beginning October 5.
  • Eagle-eyed iPhone homeowners observed that Apple’s documentation said using the iOS 16 haptic keyboard suggestions might affect your battery life.
  • A report by The Information takes a take a look at how Apple’s App Retailer guidelines are impacting NFT startups. {The marketplace} apps take a proportion of gross sales however Apple would cost them a 30% lower, main them to largely use their apps as NFT showcases with out help for transactions.

Platforms: Google/Android

  • Microsoft mentioned it could expand Windows 11’s support for 20,000+ Android apps and video games through the Amazon Appstore to 31 extra international locations inside a couple of weeks.

E-commerce & Meals Supply

  • Spain fined the food delivery app Glovo €79 million ($78 million) for denying 10,600+ gig-workers a labor contract following the implementation of the nation’s “riders legislation” in August 2021, which required meals supply platform riders to be made workers on formal labor contracts.
  • A brand new research ranked TikTok because the most valuable platform for DTC brands which are producing income of $1-5 million.
  • Chinese language e-commerce large Pinduoduo’s abroad buying app often known as Temu managed to claim the top spot amongst Android buying apps within the U.S. in mid-September earlier than dipping to No. 15 this week.


  • Robinhood’s fintech app added Circle’s USDC as its first stablecoin, as Binance and WazirX exchanges plan to delist USDC in favor of different USD stablecoins.
  • India’s central financial institution is working to expand UPI to a number of international locations in Asia and the Center East and elsewhere and is establishing a world subsidiary. As well as, a lighter model of the funds system, UPI Lite, is now reside with eight banks, together with HDFC, SBI and Kotak.
  • Money advance apps grew 69% year-over-year, greater than different fintech sectors, Apptopia reported. In the meantime, new installs of prime shopper fintech apps had been down 14% year-over-year in Q3, however had been are up 19.4% over Q3 in 2020. The financial system has pushed some classes’ downloads greater, together with budgeting and monitoring apps, purchase now/pay later apps and even conventional banking apps, whereas demand for cell banks and teenage banks declined.

Picture Credit: Apptopia


Picture Credit: BeReal

  • Gen Z’s new fav app BeReal experienced a multi-hour outage on Wednesday, tweeting imprecise issues like “yup, we’re on it” and “all good now,” and refusing to reply additional questions.
  • Fb launched a Reels API which permits sharing to Reels from third-party apps.
  • Fb added new Pages features designed to assist creators get found and join with their followers, together with a approach to make content material completely accessible for prime followers and subscribers, a means for creators to endorse different creators they like, a “rising creator” label and new publish and story templates, amongst different issues.
  • TikTok expanded its political content policy guidelines to restrict the flexibility of politicians and political teams to have interaction in fundraising on its platform, with a ban on using tipping, gifting and different monetization options for soliciting marketing campaign donations.
  • TikTok additionally launched a new feature for #BookTok fans in partnership with Penguin Random Home that permits customers to share and hyperlink to their favourite books inside their movies. When clicked, the hyperlink directs viewers to a web page with particulars concerning the guide, together with a short abstract and a group of different movies which are linked to the identical guide.
  • TikTok additionally rolled out its comment “dislike” button to customers worldwide. The button, much like Reddit’s downvote, permits customers to sign which feedback they suppose are irrelevant or inappropriate.
  • Instagram is no longer breaking up Tales below 60 seconds into separate clips, it says. The change is rolling out worldwide.
  • Bloomberg takes a take a look at the 70+ lawsuits against Meta, Snap, TikTok and Google the place mother and father are holding the software program makers accountable for their merchandise with legal responsibility claims, which embody blaming the algorithms for youths’ psychological well being points.
  • A Delaware judge ruled Elon Musk might be allowed to amend his counterclaims to argue that Twitter’s $7.8 million severance fee to whistleblower Peiter Zatko can be utilized to attempt to justify why Musk must be allowed to exit the acquisition deal.
  • In accordance with findings from a new Pew Research report that examined Individuals’ use of social media for information consumption, 33% of TikTok customers now say they commonly get their information on the social video app, up from simply 22% in 2020. In the meantime, practically each different social media website noticed declines throughout that very same metric — together with, particularly, Fb, the place now solely 44% of its customers report commonly getting their information there, down from 54% simply two years in the past.

Picture Credit: Pew Analysis


  • Microsoft’s up to date Pictures app for Home windows 11 begins rolling out to Home windows Insiders. The brand new app introduces a brand new picture managing expertise, with a brand new gallery, backup to OneDrive help, a “Reminiscences” characteristic and extra.
  • Halide’s digicam app for energy customers was updated with support for iPhone 14 Professional digicam applied sciences, together with 48MP ProRaw photos, handbook focus depth seize, the flexibility to change between 48MP to 12MP seize shortly and different options. Obscura 3 additionally updated with help for the 48MP digicam on iPhone 14.


  • A brand new invoice in India goals to regulate over-the-top communication apps, like WhatsApp, Telegram and Sign, permitting the federal government to intercept encrypted messages in some circumstances, together with in a public emergency or within the curiosity of public security.
  • WhatsApp’s Indian funds enterprise lead Manesh Mahatme stepped down after 18 months and might be rejoining Amazon.
  • Meta should pay the walkie-talkie app maker Voxer a royalty and $174.5+ million for violating two of its patents with Fb Dwell and Instagram Dwell, a Texas jury ruled.
  • WhatsApp announced an expanded partnership with Salesforce to permit companies to handle their WhatsApp conversations with their clients from the Salesforce platform.
  • Telegram announced various new options, together with emoji statuses, dozens extra emoji reactions accessible by means of a brand new panel, an expanded choice of customized emoji for Premium customers, improved login circulation and different updates.
  • Instagram confirmed it’s growing a characteristic that will defend customers from unsolicited nude photographs of their DMs. The characteristic might be opt-in when launched to the general public, based on findings within the app’s code.
  • Sign is asking its community to run a Sign proxy if they’ll to assist individuals in Iran reconnect.

Streaming & Leisure

  • Spotify launched a brand new space-themed digital vacation spot on Roblox referred to as Planet Hip-Hop, which can quickly characteristic up-and-coming feminine rapper Doechii. The corporate had already launched its first music expertise in Roblox, Ok-Park — a Ok-pop themed world — in Could 2022.
  • Sony Music pulled its catalog from Resso, TikTok’s sister app and music subscription service. The transfer follows reviews that TikTok is growing a TikTok Music app that would convey a service like Resso to extra markets, together with the U.S.
  • Triller settled its lawsuit with Timbaland and Swizz Beatz. The latter two events mentioned that they had not been paid when Triller acquired their Verzuz final yr. Deal phrases weren’t disclosed.


  • Netflix added a new title to its gaming lineup primarily based on its well-liked present “Nailed It!” The brand new recreation, Nailed It! Baking Bash, will launch on October 4, simply earlier than Season 7 of the bake-off competitors collection returns on October 5. The sport is considered one of solely a handful to date straight tied to Netflix’s TV reveals, alongside its video games for “Stranger Issues” and the Exploding Kittens recreation, which can quickly be a collection. However the firm intends to launch various video games associated to its reveals, together with these for “The Queen’s Gambit,” “Shadow and Bone,” “La Casa De Papel” and “Too Sizzling To Deal with.”
  • Logitech launched its $350 G Cloud Gaming Handheld powered by Android, which gives a 7″ show, a Snapdragon 720G and Xbox and GeForce Now cloud gaming help. The hand-held arrives on October 17.
  • The U.S. Dept. of Justice will be allowed to join the arguments within the Apple-Epic Video games lawsuit, the court docket dominated. The Justice Division mentioned it wants time to elucidate how the decrease courts misinterpreted antitrust legislation. It’s additionally reportedly within the early phases of getting ready to file an antitrust lawsuit of its personal towards Apple.

Well being & Health

  • With the Apple Watch Extremely launch, the App Retailer gained two more Apple first-party apps: Siren and Depth. The previous is designed for emergencies while you’re damage or misplaced and wish somebody to seek out you. It causes the watch to emit an 86-decibel sound sample that may be heard as much as 600 toes away. Depth is for underwater diving as much as 130 toes (40 meters). Each are unique to the Extremely.


girl in wheelchair accessing Alexa

Picture Credit: Amazon

  • Amazon announced it’s bringing a brand new accessibility choice to its new line of Fire tablets with the addition of “Faucet to Alexa” performance — a approach to work together with the corporate’s Alexa voice assistant with out truly talking.

Authorities & Coverage

  • Former workers from the App Affiliation (ACT), which claims to battle for builders’ rights, told Bloomberg that the advocacy group receives the overwhelming majority of its funding from Apple, which additionally performs a dominant position in shaping the group’s coverage positions.

Safety & Privateness

  • Swiss VPN app maker Proton VPN is pulling out of India over the nation’s new guidelines requiring buyer knowledge assortment. Others within the house have already left, together with Surfshark and Nord.
  • Unsealed court docket paperwork in a Facebook privacy lawsuit indicate that various apps from Zynga, Yahoo and others had intensive entry to customers’ buddies’ knowledge, much like what occurred with Cambridge Analytica.
  • London-based fintech app Revolut confirmed a cyberattack had uncovered the private particulars of fifty,150 of its clients, per a breach disclosure in Lithuania.

💰 Fintech Portabl raised $2.5 million in seed funding led by Harlem Capital Companions for its id administration and safety options for monetary companies, banking and shopper apps.

💰 Different social community Parler restructured to function below a brand new guardian firm often known as Parlement Applied sciences and announced $16 million in funding to assist with infrastructure. Particulars of its backers weren’t disclosed, however beforehand the app had been backed by Republican donor Rebekah Mercer.

💰 Seattle-based retail software program maker Swiftly raised $100 million in Sequence C funding at a $1B+ valuation for its grocery retailer retail software program and branded apps.

💰 London-based fintech app Monese, which supplies digital banking and remittance companies to clients in Europe, raised $35 million from international banking large HSBC.

💰 Malaysia-based raised $7 million in Sequence A funding led by Headline for its dashboard that helps companies juggle a number of messaging apps to achieve their clients.

💰 OYE, a Spanish/English wellness app backed by Colombian Reggaeton artist J Balvin, raised a $4.1 million pre-seed spherical led by MasterClass and co-founder Aaron Rasmussen.


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