This Week in Apps: Twitter kills third-party apps, Instagram provides Quiet Mode, Google’s antitrust trial will get a date

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cellular OS information, cellular purposes and the general app financial system.

The app financial system in 2023 hit a couple of snags, as client spending final yr dropped for the first time by 2% to $167 billion, based on the newest “State of Cellular” report by (beforehand App Annie). Nevertheless, downloads are persevering with to develop, up 11% year-over-year in 2022 to succeed in 255 billion. Customers are additionally spending extra time utilizing cellular apps than ever earlier than. On Android units alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps provides a strategy to sustain with this fast-moving trade in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and way more.

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The tip of the Twitter app period

It’s unbelievable how third-party Twitter purchasers had been in a position to survive Twitter’s ups and downs through the years, together with its varied API adjustments and continuously fluctuating enterprise targets and insurance policies, solely to be unceremoniously killed in 2023 by the whims of a billionaire. This week, in what has been one of many extra miserable moments in tech historical past, longtime Twitter apps like IconFactory’s Twitterific, Tapbot’s Tweetbot and others like Birdie, Fenix, Echofon and many more have been unceremoniously reduce off from with the ability to entry Twitter’s API and serve their buyer base.

As an alternative of warning builders that Twitter’s insurance policies have been altering and giving them time to wind down their operations and talk with their longtime customers and subscribers, Twitter quietly, callously and deliberately revoked their API entry. They “fixed the glitch,” so to talk.

Customers and builders discovered in regards to the change because the apps stopped working, however not due to any official communication from Twitter itself. As backlash and outrage grew, Twitter then made issues worse by making an attempt to gaslight its group in regards to the state of affairs. The corporate tweeted it was solely implementing its “long-standing” guidelines, then rushed to update its documentation to mirror what these guidelines truly have been.

After all, there was a time when Twitter tried to close down the Twitter app ecosystem: you already know, 12 years in the past. Following its acquisition of Tweetie, which grew to become Twitter’s personal native app, the company in 2011 told developers they should stop trying to compete with Twitter on purchasers and as an alternative concentrate on different API use circumstances, like information and verticals. It was the kind of basic, misguided transfer Twitter all the time appeared to make. The corporate by no means fairly acquired a grip on the ability Twitter had as a platform, and the way an ecosystem of instruments and apps that labored with Twitter was a greater funding of its assets than spending eons making an attempt to do issues like tweak the structure of a thread or including different bells and whistles that customers didn’t actually care about.

On the time of the proposed shutdown over a decade in the past, these Twitter apps had been accountable for 42% of tweets on the platform. Whereas barely down from the 55% of tweets made in 2009 (or as high as 60% in 2010, one other evaluation discovered), the apps nonetheless served a big viewers of energy customers that Twitter wished to easily reduce off and stroll away from.

As entrepreneur Nova Spivack warned Twitter back then, its failure to include its API into its future plans may in the end hamper its potential as an organization:

I feel Twitter’s present technique could take them in a route the place they find yourself lacking out on their largest potential win. If Twitter continues to go down the media firm path, with out incorporating their API into the plan, that would not solely drive a big a part of their ecosystem to go elsewhere, nevertheless it may deprive them of a a lot bigger potential infrastructure income alternative, and will even find yourself costing them the corporate. In spite of everything, Silicon Valley is plagued by the burned out wreckage of once-great media corporations that failed create and maintain third-party app ecosystems: AOL, Friendster, MySpace, Yahoo – to call a couple of. It’s very laborious to keep up management as an internet media firm with out an ecosystem of outdoor apps growing attain, innovation, and stickiness.

He was proper. Twitter over the years struggled to grow its each day lively person base, even making up its own metrics, and making an attempt to persuade Wall Avenue that its enterprise needs to be evaluated by one thing in addition to person development. It didn’t work.

Twitter traditionally typically ignored the innovation rising from its ecosystem of apps, at the same time as these apps contributed meaningfully to what Twitter would grow to be. Twitterific coined the phrase “tweet,” was the primary to make use of the hen icon and delivered the primary native Mac and iOS apps, among other things. Tweetie introduced the pull-to-refresh gesture. Brizzly made it possible to tweet photos, lengthy earlier than Twitter did. And all, arguably, demonstrated the marketplace for premium apps (Tweetbot for Mac was $20 in 2012!) and app subscriptions, regardless of arriving at a time when Twitter’s focus was on cramming adverts into its timeline — one thing that was as soon as dubbed its #dickbar feature.

The corporate may have discovered an altogether completely different trajectory if it had embraced the innovation going down within the broader app ecosystem, as an alternative of regularly trying to squash it. Twitter customers for years had no selection however to sit down again and watch as their favourite third-party apps have been slowly pruned. Lengthy earlier than TikTok, an app that started as a “video Twitter,” Seesmic, had to exit back in 2012. Favstar, a well-liked app for monitoring prime tweets, closed up shop in 2018. Twitter acquired TweetDeck, then abandoned it, regardless of surveys that indicated customers can be prepared to pay for premium options and subscriptions. Twitter virtually appeared to experience destroying varied components of its ecosystem. It purchased Vine (a TikTok precursor) and Periscope (an early livestreamer), and killed them. (And when Twitter managed to give you inventive concepts of its personal — like a music discovery app called #Music — it might quit on them, too. Now music discovery takes place on TikTok.)

Regardless of its fumbling, third-party Twitter purchasers managed to outlive and even thrive, due to devoted person bases, all whereas the corporate saved tweaking its API to make them much less helpful. In 2018, for instance, the app makers advised their prospects they’d have to disable or degrade sure options. And but, the apps’ prospects remained.

Now, at a dangerous time in Twitter’s historical past — when analysts are predicting it’s going to lose some 32 million users by 2024 — Twitter is removing access to some of its most beloved entry points to its ecosystem. And whereas these purchasers might not be the powerhouses of a decade in the past, they deserved the chance to shut up store in a dignified method that mirrored the influence that they had on Twitter’s personal historical past and group.

What’s ironic right here is that Twitter in more moderen years virtually appeared as if it was making an attempt to proper the ship. It was revamping its API and bringing again its developer conference. Its head of product for the developer platform, Amir Shevat, understood the potential. The corporate was starting to spin up in-Twitter apps customers may work together with and was even toying with concepts round a Twitter app retailer. However his workforce was reduce from 100 folks to 2 amid the Twitter layoffs, signaling the top of Twitter’s platform ambitions. And, we must always have realized then, the top of the Twitter ecosystem of apps, too.

As Shevat warned in December: “Let this be my private discover to Twitter builders: The workforce is gone; the funding has been undone. Love doesn’t reside right here anymore.”

Trial set in Epic & Match’s antitrust case in opposition to Google

A date has been set for a trial by jury in a big antitrust case in opposition to Google involving its alleged abuses of energy within the Android app market. Fortnite maker Epic Video games and relationship app large Match Group, joined by greater than three dozen state attorneys common, have accused Google of unfairly leveraging its market dominance and harming competitors by its Google Play Retailer phrases and practices. Particularly, the plaintiffs take concern with the commissions Google requires on app gross sales and in-app purchases in addition to the management Google has over Android app distribution generally. The case will now proceed to a jury trial on November 6, 2023, a decide within the Northern District of California has dominated.

Epic and Match filed to amend their complaint in October by including new antitrust counts to their case. Google in October asked the court to disallow these requests, saying, amongst different issues, the claims have been filed too late. (The courtroom granted the movement to amend the grievance in November.)

The Android ecosystem antitrust case is a bit completely different from the Epic-Apple battle as a result of Google permits Android apps to be sideloaded. The app makers will as an alternative purpose to show different methods the corporate leveraged its market energy — like paying builders to not go away the Play Retailer, for example.

In a more moderen listening to associated to this case, a California federal decide criticized Google for not preserving proof from worker chats, after studying inner communications have been going down in Google Chat, the place messages have been mechanically deleted after 24 hours. Although workers can change the auto-delete setting, Google apparently didn’t implement this setting to be turned on. The U.S. District Choose James Donato requested the events how lots of the 260 Google workers who obtained a litigation maintain discover had chosen to not protect their chats, based on a report from Law360.

The decide additionally threatened Google with a “substantial, trial-related penalty” if the courtroom discovered proof associated to the trial was destroyed. This needs to be an attention-grabbing trial to observe, it appears.

Instagram provides a “Quiet Mode”

Instagram announced this week it’s increasing its choice of time administration instruments with the launch of a brand new characteristic referred to as “Quiet Mode.” The characteristic goals to cut back customers’ anxiousness about taking break day from the app by silencing incoming notifications, auto-replying to DMs and setting your standing to “In Quiet Mode” to tell mates that you just’re not lively on the app at current. The corporate stated it’s going to immediate teen customers to allow the characteristic in the event that they’re utilizing the app late at night time.

With the brand new Quiet Mode characteristic, the app is aiming to deal with the real-world impacts that accompany making an attempt to step away for a bit from an app that you just usually use — and one the place others count on you to be obtainable.

The launches come as Instagram works to make its app much less of a goal for regulators and lawmakers who’ve been involved with social media’s potential harms, notably for teenage customers. To this point, Instagram has added a number of teen security options, together with these to protect teens’ privacy and reduce unwanted adult contact, limit ad targetingrestrict teens’ access to mature content and others to assist mother and father monitor and handle their teenagers’ Instagram use by parental controls.

The replace is certainly one of a number of adjustments that rolled out, which additionally included tweaking its parental management instruments and including different instruments to handle suggestions. For instance, you’ll now have the ability to take away issues out of your Discover web page and block phrases from influencing your really useful content material, too.

Android Updates

  • Google fixed the issue that led to lacking app changelogs on the Play Retailer’s web site.
  • Google’s clock app for Android now lets you record your individual alarm sound. That could possibly be enjoyable. (Additionally ripe for pranks).

Apple Information

  • Apple seeded the discharge candidates (RCs) for iOS 16.3, iPadOS 16.3, tvOS 16.3 and watchOS 9.3. The discharge alerts the general public model is now possible days away.
  • The iOS 16.3 public launch will convey the brand new iCloud Superior Knowledge Safety characteristic to users worldwide. The opt-in characteristic provides end-to-end encryption for practically all iCloud information, together with messages, images, system backups and extra.
  • Apple commemorated Black Historical past Month with unique content material, together with a special-edition Apple Watch Black Unity Sport Loop, a brand new matching watch face and iPhone wallpaper.
  • Apple is reportedly engaged on an iPad-bases sensible show with sensible residence controls, FaceTime and video assist. It’s additionally growing a sooner Apple TV, reported Bloomberg.


  • Roblox’s estimated bookings grew 17-20% year-over-year, to $430 million-$439 million and each day actives jumped 18% to 61.5 million, Roblox stated in its December 2022 metrics report.
  • Google officially shut down its cloud gaming service Stadia this week, solely two months shy of its third birthday. Although Stadia customers have been dissatisfied, Google did do some issues proper by providing each {hardware} and software program refunds, save sport transfers and extra.
  • 45% of sport builders stated they don’t imagine within the promise of the metaverse, a new industry survey reveals.
  • Nintendo is increasing production of its six-year-old Swap console beginning in April 2023, as client demand stays sturdy.


  • Netflix made waves with the information that its founder and co-CEO Reed Hastings would step down after twenty years of operating the corporate. The information got here on the heels of stable earnings, the place the corporate reported including 7.66 million subscribers, leaping to 230.75 million globally, and income of $7.85 billion, in line with estimates.
  • Netflix additionally gave its iPhone app a makeover. The revamp included a brand new billboard format, new card transitions, new animation for each the launch and profile screens, up to date haptics and extra.
  • Wattpad Webtoon Studios signed with talent agency UTA for worldwide illustration. The deal goals to assist the worldwide leisure and publishing arm of Webtoon and Wattpad because it additional expands into TV, motion pictures, animation and extra.
  • YouTube TV refreshed its Stay Information and Library with a brand new design and the addition of suggestions on what to observe.
  • Audio chat room app Clubhouse brought its “Home Lounges” to the net. The always-on characteristic permits customers to catch up, message and hang around with mates in non-public rooms. The characteristic first launched on cellular.
  • TikTok expanded the attain of its “state-controlled media” label to greater than 40 further nations, to alert customers when movies they’re seeing on the app are being printed by entities whose “editorial output or decision-making course of” is topic to affect by a authorities.
  • Spotify, Deezer, Proton, Basecamp and others wrote a letter to the EU’s antitrust regulator’s Government Vice-President Margrethe Vestager, urging the Fee to take motion in opposition to Apple over antitrust practices. The Fee has been investigating the claims for years, following Spotify’s submitting of an antitrust grievance in 2019.
  • Amazon is increasing its Amazon Music Limitless’s month-to-month costs by $1 and £1 to $10.99 and £10.99 within the U.S. and U.Ok. on February 21. The brand new costs will match the rise Apple Music applied final fall.

Safety & Privateness

  • Interval tracker Flo added an “nameless mode” that lets customers observe their interval with out offering their title, e mail or different identifiers. Interval tracker privateness has grow to be a hot-button subject following the reversal of Roe v. Wade, as app customers are frightened how their non-public information could possibly be used in opposition to them.

Twitter Drama

  • Twitter launched an annual subscription for Twitter Blue that prices $84 per yr, however is just obtainable on the internet. The subscription saves users 12% over a month-to-month net subscription or 36% over an iOS subscription, the place the worth is jacked as much as cowl App Retailer charges.
  • The subsequent day, it launched Blue for Android customers, on the similar dear $11 per 30 days it fees iOS customers. The subscription is $3 per 30 days cheaper on the internet.
  • Twitter killed off third-party purchasers, claiming it was solely implementing its long-standing API guidelines. However inner messages confirmed Twitter focused the purchasers particularly, impacting basic apps like Tweetbot, Twitterific and others.
  • A reverse engineer claims Twitter could be working on a video chat characteristic, based mostly on findings within the app’s code.
  • An advert trade leak indicated that Twitter’s fourth-quarter income had fallen 35% year-over-year to $1.025 billion, or 72% of its This autumn objective. It expects to earn $732 million within the first quarter this yr, which might be down by 39% year-over-year.
  • Twitter’s referral visitors to 12 main information retailers fell 12%, on common, from November to December 2022, per Similarweb data. The one two retailers that gained throughout this time have been Fox Information and NY Publish.

And many others.

  • Fintech Robinhood tapped tech editor Josh Topolsky to run Sherwood Media, an unbiased model that may function the house to Robinhood’s Snacks e-newsletter.
  • Courting app Hinge is testing a $50-60 per 30 days premium tier, its equivalent of Tinder Platinum.


  • Music app SoundHound laid off around 200 people, or practically 50% of employees, with two weeks of severance that may solely be paid if the corporate raises extra money.
  • Fandom laid off staff throughout its properties, together with GameSpot, Metacritic and Large Bomb. Most of Fandom’s properties are web sites, nevertheless it additionally runs a Fandom Information app for cellular units.
  • Along with the Huge Tech layoffs this week impacting Google (12,000 folks), Amazon (18,000 folks) and Microsoft (10,000 folks), Amazon-owned comics writer and distributor ComiXology laid off around 50% of staff, as nicely. The corporate provides an app that permits customers to expertise 23,000 comics, manga and graphic novels on cellular units.
  • Indian meals supply service Swiggy is cutting 380 jobs after elevating $700 million in January 2022. The corporate has round 6,000 folks employed.
  • The U.Ok. On-line Security bill was amended to make senior execs criminally liable for his or her corporations’ failure to guard minors from dangerous content material.
  • India’s Supreme Courtroom declined to block an antitrust order that might require Google to change its Android enterprise mannequin, in a significant setback for the tech large. The Competitors Fee of India dominated in October that Google exploited its market energy by forcing system makers to pre-install Google’s apps. It had additionally fined Google $161 million. Google stated it’s going to problem the ruling however will cooperate with the authorities “on the way in which ahead.”
  • Meta’s WhatsApp has been fined €5.5 million (just below $6 million) for failing to adjust to the European Union’s Common Knowledge Safety Regulation (GDPR) guidelines round information processing.
  • Brazil’s antitrust regulator, CADE, is now investigating a grievance in opposition to Apple over alleged App Retailer antitrust points, just like investigations by different antitrust authorities in different markets.
  • Extra TikTok bans cropped up in the U.S. Following crackdowns by quite a few state governments, the video app has been banned on some faculty campuses, together with Texas A&M College and the College of Texas at Austin, in addition to Arkansas State College, the College System of Georgia’s dozens of universities and faculties, the Montana College System and Boise State College, NBC reported. Some experts believe the bans, which now attain greater than two dozen U.S. states, are an overreaction.
  • China’s authorities gave Didi the right to republish its apps on app shops after greater than a yr in regulatory limbo.
  • Discord bought teen compliments app Gas for an undisclosed sum. Gasoline is an nameless app that despatched teenagers compliments purportedly from their friends. Founder Nikita Bier beforehand offered his app tbh to Fb.
  • One other teen compliments app, Slay — this one based mostly in Germany — raised a $2.63 million (€2.5 million) pre-seed funding round led by Accel. Different buyers included 20VC, Supercell co-founder and CEO Ilkka Paananen, Behance founder Scott Belsky, soccer star Mario Götze, Kevin Weil (Scribble Ventures) and musician Alex Pall (The Chainsmokers).
  • Chinese language quick vogue purchasing app Shein is claimed to be raising up to $3 billion from Abu Dhabi’s sovereign wealth fund Mubadala, Sequoia and PE agency Common Atlantic, at a $64 billion valuation, the FT reported. That may be down from its $100 billion valuation as of its final funding spherical in April.
  • Walmart-backed Indian funds app PhonePe raised $350 million from Common Atlantic at a $12 billion+ valuation, and plans to raise as much as $1 billion in tranches.
  • Zitti, an app providing meals prices and different insights for restauranteurs, raised $3.5 million in a seed round from Oceans Ventures, Serena Ventures and Crossbeam. In whole, the corporate has raised $7.5 million to this point.
  • Cloud companies supplier Shadow made its first acquisition with a deal for French Android emulation startup Genymobile, the corporate behind Genymotion. Deal phrases weren’t disclosed.
  • Share Creators, a platform that helps sport builders retailer and handle massive media property, raised $5 million in funding, together with $3 million from China’s 5Y Capital and $2 million from PDF reader Foxit.


Picture Credit: Smores

This week, TechCrunch’s Ivan Mehta took a look at a brand new iOS app, Smores, that permits customers to find new music by a TikTok-like feed. The app enables you to take heed to a brief clip of a track, really useful based mostly by yourself listening historical past. You may then swipe by the vertical feed to skip to the following track clip, or like the present track with the guts button, which saves the prefer to your Spotify account. The preferred tracks will seem in a brand new playlist referred to as “Smores Discovery,” or you’ll be able to add the observe to a different pre-existing playlist in case you select. The workforce says they could later convey the app to Apple Music or Android customers.

Ice Cubes

Picture Credit: Ice Cubes

This new Mastodon consumer for iPad, iPhone and Mac was oddly rejected from the App Retailer quite a few occasions on its path to launching, as Daring Fireball highlighted, however the SwiftUI app from developer Thomas Ricouard seems to be like a stable addition to the Mastodon app ecosystem, which incorporates a number of new apps constructed by former Twitter app makers, together with apps like Ivory from Tapbots and Mammoth from Aviary’s app developer. (Each are nonetheless in TestFlight.)

Ice Cubes, nevertheless, guarantees to convey a quick and dependable Mastodon expertise to the desktop, permitting customers to browse their timelines, work together with posts (“toots”) and even quote toot — a characteristic Twitter expats have been lacking. It’s also possible to entry extra superior features like lists, filters, an discover tab and extra.


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