This Week in Apps: French builders sue Apple, time spent in apps grows, Instagram provides NFTs

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cell OS information, cell purposes and the general app financial system.

International app spending reached $65 billion within the first half of 2022, up solely barely from the $64.4 billion throughout the identical interval in 2021, as hypergrowth fueled by the pandemic has slowed down. However general, the app financial system is continuous to develop, having produced a record variety of downloads and client spending throughout each the iOS and Google Play shops mixed in 2021, in response to the latest year-end reports. International spending throughout iOS and Google Play final yr was $133 billion, and shoppers downloaded 143.6 billion apps.

This Week in Apps gives a technique to sustain with this fast-moving trade in a single place, with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and rather more.

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Cell customers are spending 4-5 hours per day in apps

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Seems like we’re all nonetheless hooked on our apps! A brand new report this week from (beforehand App Annie), discovered that customers in additional than a dozen worldwide markets are now spending four to five hours per day in apps. Whereas the every day time spent in apps varies by nation, there are actually 13 markets the place customers are spending greater than 4 hours per day utilizing apps. These embrace Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the U.S. and the U.Ok.

And, in three of these markets — Indonesia, Singapore and Brazil — cell customers are spending greater than 5 hours per day in apps.

Whereas the expansion in app utilization has slowed a bit from the second quarter in 2020, it’s value noting that two years in the past was the peak of COVID lockdowns, which drove app usage to spike throughout all classes as customers labored, shopped, banked, gamed and studied, and attended conferences, faculty and occasions from house. If something, which means the slowdown in progress seen in a few the markets is simply consultant of a normalizing of developments, not a bigger decline.

And a few markets noticed vital progress in app utilization over the previous two years. Within the second quarter of 2020, Singapore customers had been spending 4.1 hours in apps. Now that’s grown to five.7 hours. In Australia, customers went from 3.6 hours to 4.9 hours from Q2 2020 to Q2 2022. Each signify a 40% rise in time spent.

French iOS builders sue Apple over App Retailer charges

Apple app store iOS

Picture Credit: TechCrunch

Apple is facing another antitrust lawsuit over its App Retailer charges, this time filed by a gaggle of French iOS app builders who’re suing the tech large in its house state of California. The plaintiffs are accusing Apple of anti-competitive practices in permitting just one App Retailer for iOS units, which supplies it a monopoly in iOS app distribution and the flexibility to drive builders to pay excessive commissions on in-app purchases.

The criticism argues that these commissions, on high of Apple’s $99 annual developer program charges, minimize into builders’ earnings and stifle innovation — and but builders aren’t permitted to supply different cost strategies per Apple’s App Retailer guidelines, nor can they distribute their apps to iOS customers exterior of the App Retailer, regardless of Apple permitting this on Mac computer systems.

The case is now one among a number of antitrust authorized battles Apple is dealing with, together with the high-profile lawsuit with Fortnite maker Epic Video games, which is under appeal, and another by alternative app store Cydia.

Builders concerned within the class motion embrace Société du Figaro, the developer of the Figaro information app; L’Équipe 24/24, the developer of L’Équipe sports activities information and streaming app; and le GESTE, a French affiliation comprised of France-based publishers of on-line content material and providers, together with iOS app builders.

Of be aware, the case is being led by U.S.-based Hagens Berman law firm, which final yr won a $100 million settlement towards Apple over App Retailer insurance policies and not too long ago filed a $1 billion case towards Apple over antitrust points with Apple Pay. The lawyer concerned additionally beforehand secured a $560 million settlement towards Apple concerning e-book price-fixing and a $90 million settlement on behalf of Android builders. In France, Paris-based antitrust lawyer Fayrouze Masmi-Dazi helps handle the claims.

New knowledge on in-app subscriptions reveals the primary month is vital

Subscription administration service RevenueCat took a deep dive into greater than 10,000 subscription apps throughout iOS and Android to see how subscription renewal charges stacked up. It discovered that month-to-month subscriptions had a median first renewal fee of 56%, which might improve over time. In different phrases, clients who didn’t get worth from the app would churn within the first month — a sign of how essential it’s to persuade customers of that worth of their first days utilizing the service. In subsequent months, renewals had been larger — 75% or 81% for the second and third months, as an illustration.

The corporate analyzed its personal buyer base knowledge for the evaluation, however notes it’s not displaying all renewals on RevenueCat, as that will bias the info towards bigger clients, like VSCO. As an alternative, it seemed on the median of every particular person app’s renewal charges.

As well as, RevenueCat developer advocate David Barnard pointed out {that a} decrease renewal fee might not essentially be a foul factor, relying on the enterprise. As an illustration, if the developer was buying customers organically at a low price, a decrease fee may very well be higher than a better renewal fee with costly buyer acquisition prices.

Platforms: Apple

  • Apple is expanding its App Retailer advertisements. The corporate beforehand supplied two advert slots, on the primary Search tab and within the Search outcomes. The brand new advert slots will probably be accessible on the App Retailer’s Immediately tab and on the backside of particular person app pages within the “You May Additionally Like” part.
  • Bloomberg reported that iPadOS 16 will be delayed about a month as Apple works on its multitasking options. The report says this is able to put the discharge in October, alongside macOS Ventura.
  • A brand new report signifies iOS has lost 4% of ad spend market share for the reason that launch of ATT, which makes focusing on promoting harder for iOS builders. Its share dropped from 34% in April, down 4% YoY in response to Regulate.
  • Digiday studies Apple may be building its personal demand-side platform, based mostly on a job posting on the lookout for a senior supervisor for a DSP in its advertisements platform enterprise. Apple’s DSP could also be centered on serving advertisements by itself properties, just like the App Retailer, however the firm declined to substantiate particulars.

Platforms: Google

  • Google revealed the finalists for the Indie Video games Pageant, which highlights among the finest video games on Google Play. This yr, the corporate is internet hosting the Pageant in South Korea, Japan and Europe for native builders on September 3. On the European finals, Google may also reveal the 2022 class becoming a member of the Indie Video games Accelerator, a program that gives indie sport devs with coaching and mentorship.
  • Google supplied a information to Android builders as to how to support predictive back gestures, because it’s making an early model of the UI accessible for testing with Android 13, Beta 4.


  • Fb’s reside purchasing function is shutting down on October 1 to shift the corporate’s focus to Reels. After this date, customers will now not have the ability to host new or scheduled reside purchasing occasions, however they’ll nonetheless have the ability to use Fb Reside for different reside occasions — however gained’t have the ability to create product playlists or tag merchandise in these streams.


  • Coinbase partnered with BlackRock, which oversees $10 trillion in belongings, to offer its institutional purchasers with entry to cryptocurrency.
  • Starbucks Rewards, the espresso firm’s loyalty program that doles out perks for purchasers’ purchases, will expand to include NFT rewards as a part of a broader web3 push. The corporate stated it’s being suggested by Starbucks Cell Order & Pay architect Adam Brotman on the trouble, the place NFT rewards will translate into unique content material and “one-of-a-kind” experiences.
  • The SEC is probing trading app Robinhood’s compliance with brief promoting guidelines. The SEC has been investigating since October 2021 and requested additional information from the corporate in Q2 2022. Robinhood additionally introduced headcount reductions of 23% after posting a $295 million quarterly loss. As well as, New York’s State Dept. of Monetary Providers fined Robinhood’s crypto unit $30 million for violating anti-money laundering and cybersecurity rules.
  • An exploit within the Slope cell pockets was possibly to blame for a serious community assault that saw thousands of wallets drained of hundreds of thousands of {dollars}.
  • iOS 16 beta 4 added support for Apple Pay in non-Safari browser apps together with Chrome, Firefox and Edge, doubtless in response to the EU’s Digital Markets Act.


instagram testing nfts

Picture Credit: Instagram

  • Instagram expanded support for NFTs to greater than 100 nations in Africa, Asia-Pacific, the Center East and the Americas after first launching a take a look at of the brand new function in Could. Customers will have the ability to join their digital pockets, and share NFTs to the Feed, Tales or in messages. They will additionally routinely tag creators and collectors for attribution. The function relies on Coinbase Pockets and Dapper integrations and the Circulate blockchain.
  • Instagram head Adam Mosseri is quickly moving to London to work from Meta’s King Cross places of work as the corporate rethinks form its plan to tackle TikTok with Reels.
  • TikTok is on observe to overhaul Fb in influencer advertising and marketing spend in 2022, and can overtake YouTube by 2024, per an analyst report. Nevertheless, Instagram this yr will nonetheless seize 3x the influencer advertising and marketing {dollars} as TikTok, or $2.23 billion versus TikTok’s $774.8 million.
  • The Washington Publish reported video leisure app Triller failed to make promised payments to plenty of Black creators. Triller denied the claims.
  • Discord announced it can lastly carry its Android app into parity with its iOS counterpart. The brand new Android app has been rebuilt with React Native, which can permit it to expedite new function releases and bug fixes.
  • Pinterest missed on earnings and delivered zero user growth in its most up-to-date quarter — it’s caught at 433 million MAUs. The corporate cited a mix of things for its points, together with the lingering impacts of the pandemic, lowered visitors from engines like google, the rise of TikTok and — like many corporations reliant on digital promoting, the broader financial setting. Nonetheless, the inventory popped on the information (up 20% after hours) as income was near expectations ($664.9 million) and the corporate was praised by new investor Elliott Funding Administration.
  • Pinterest additionally began testing a new app, Shuffles, for collage-making and leaderboards. However the app, which incorporates picture cut-out options and animation, requires an invitation in the meanwhile.
  • A high nameless social app, NGL, which hit the highest of the App Retailer earlier this summer season, was forced to adjust its app to cease tricking customers into pondering they’d obtained messages from pals, when actually a bot was delivering them. Each it and rival Sendit additionally modified their subscriptions to incorporate extra options than simply “hints” about who was sending the messages.


  • Match Group stated Tinder CEO Renate Nyborg is leaving after lower than a yr and it’s reorganizing the app’s administration group after disappointing earnings. It additionally stated it’s not shifting ahead with plans for Tinder Cash, its digital foreign money, nor its plans for a relationship metaverse. The corporate needed to characterize this stoppage as merely a pause, however didn’t supply any sense as to if or when it will revisit these concepts. As an alternative, the corporate spoke of plans to introduce shorter-term subscriptions on Tinder whereas it tries to determine why it couldn’t persuade new individuals to attempt relationship apps.
  • TikTok-style relationship app Desti launched to match up customers by fav date locations, initially in its debut market of Austin.


  • Kakao blamed Google’s new cost insurance policies for a decline in the number of emoji subscription purchases on the messaging app KakaoTalk. The determine dropped by a 3rd over the yr, the South Korean app maker stated in its quarterly earnings name Thursday.
  • Google is merging its Meet and Duo apps. Duo is being rebranded as Meet (the cell app will probably be up to date with the brand new branding). This may embrace options from each of the apps. Meet will probably be known as Google Meet (authentic) and will probably be finally phased out in favor of the brand new Meet. Not complicated in any respect!
  • Brazilian prosecutors asked WhatsApp to delay the launch of the Communities function in Brazil till January in an effort to keep away from spreading misinformation concerning the October election.

Streaming & Leisure

Picture Credit: Spotify

  • Spotify updated its app to handle a long-standing person criticism with music playback — nevertheless it’s asking clients to pay for the repair. The corporate introduced it can introduce a separate Play Button and a Shuffle Button on the high of albums and playlists to make it simpler to play the music the way in which you want. This replaces the mixed button available before. Nevertheless, the brand new button is simply being supplied to Spotify Premium subscribers, regardless of arguably being a UI/UX situation that must be accessible to all.
  • Clubhouse began beta testing a brand new function, non-public communities known as Homes, which permit a gaggle of pals to hang around, catch up, hop from room to room and extra. The Homes will be stored non-public and closed or customers can every nominate a number of pals to hitch.
  • Spotify’s greatest playlist is getting its own video podcast. The corporate stated Brandon “Jinx” Jenkins, the podcast host of “Mogul” and “No Skips,” will host the brand new “RapCaviar Podcast.” The brand new video podcast will discover the rap style and embrace panels of friends.
  • SoundCloud announced it was shedding 20% of its world workforce as a result of difficult financial setting. Workers within the U.S. and U.Ok. will probably be knowledgeable in the event that they’re impacted.
  • TikTok has been filing “TikTok Music” trademarks in world markets, suggesting the corporate is contemplating a launch of some type of music streaming service much like its present service in choose markets generally known as Resso.


Picture Credit: Sensor Tower

  • A brand new report signifies most cell gaming genres noticed income declines within the U.S. in the course of the first a part of the yr. According to Sensor Tower, Arcade and Tabletop video games had been the one classes with income progress. Arcade was the quickest rising style, with participant spending up 14.8% year-over-year to roughly $176 million. Prime video games included Clawee, Gold & Goblins and Idle Mafia. Tabletop grew 1% YoY to $388.8 million. Nevertheless, by way of income, Puzzle was the most important with $2.3 billion, down 8.8% YoY. It was adopted by On line casino ($2.2 billion) and Technique ($2 billion). Gaming downloads additionally declined 2.5% YoY to 2.4 billion.
  • Apple Arcade added a handful of latest video games to the service, together with the favored Jetpack Joyride, in addition to Superb Bomberman, My Speaking Tom+ and Love You to Bits+. The corporate additionally recently pulled 15 video games from the subscription service.
  • Blizzard and NetEase scrapped plans for a World of Warcraft cell sport after a disagreement over monetary phrases for the title, Bloomberg reported. NetEase disbanded a group of greater than 100 builders tasked with creating content material for the sport — solely a few of whom got inside transfers.
  • Amazon’s cloud gaming service, Luna, which permits customers to play on cell, pill, PC or Mac, now supports Samsung Gaming Hub on Samsung’s good TVs and displays.

Transportation & Journey

  • Uber partnered with the Berlin-based journey service Omio in an effort to take a look at practice and bus bookings in its U.Ok. app. Omio’s stock consists of greater than 1,000 transport suppliers.

Utilities & Productiveness

  • Google Maps and Search apps now allow merchants to label their companies as “Asian-owned,” following related additions that allowed labeling companies as Black-owned, Latino-owned, veteran-owned, women-owned or LGBTQ+-owned.
  • Microsoft launched a brand new Outlook Lite app for low-powered Android telephones geared toward customers in rising markets.

Authorities & Coverage

  • The European Fee is investigating Google Play’s insurance policies over doable antitrust points, in response to Politico. Particularly, the investigation is trying into billing phrases and developer charges, the report stated.

Safety & Privateness

  • Safety researchers discovered an error in more than 3,200 mobile apps, which might allow them to take full or partial management of Twitter accounts. The names of impacted apps haven’t but been disclosed.
  • A ruling by European Union’s high court docket may have major implications for on-line platforms and apps that use background monitoring and profiling to focus on customers with behavioral advertisements or for personalizing content material. It set a precedent that even this inferred knowledge derived from issues an organization discovered a few person could be considered private knowledge.

💰 Relationship app Desti raised $1 million in early-stage funding in July at a $5 million valuation. The corporate additionally makes a associated app for pals, Besti.

📉 Uber to sell stake its 7.8% stake within the meals supply app Zomato for $350 million+ after taking a $707 million loss on the deal in H2 2022.

💰 Locket, a well-liked app that allows you to put up pictures to your folks’ homescreens, raised $12.5 million in seed funding from OpenAI CEO Sam Altman, Sugar Capital, Costanoa Ventures, together with Instagram co-founder Mike Krieger and Quora CEO Adam D’Angelo.


A brand new app for iPhone customers will help you browse the net with out being always bothered by pop-up panels that beg you to make use of the corporate’s app as an alternative. The app, known as Banish, is a Safari extension that helps take away the “open in app” banners from varied web sites and different popups that block content material throughout plenty of websites, like Reddit, TikTok, LinkedIn, Twitter, Quora, Medium, Yelp and a few Google websites, to call a number of.

Whereas there are a variety of comparable Safari extensions for blocking cookie banners and advertisements, the scourge of the “Open in App” banners is usually not addressed by present options.

To make use of Banish, you’ll first set up the app to your iPhone, then configure it within the Settings. This includes a number of key steps for Banish to operate correctly. There are two locations the place Banish must be enabled, under Safari Extensions — you’ll want to toggle on the swap subsequent to Banish beneath “Permit These Content material Blockers” and “Permit These Extensions.” Then you’ll want to set the “Allow” permission to “All Websites” beneath. You can read more about Banish here on TechCrunch or obtain it from the App Retailer for $1.99.


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