Nothing cellphone (1) will initially be bought via an invitation system

Nothing CEO Carl Pei was the co-founder of OnePlus, and you’ll see a whole lot of similarities between the 2 firms, particularly within the advertising division. Nothing has run a OnePlus-esque teaser marketing campaign for its upcoming phone (1), revealing small (or huge) tidbits of data right here and there seemingly each different day, guaranteeing it stays within the information cycle for weeks. That is precisely what OnePlus used to do, and it seems Nothing will apply one more early OnePlus technique for its first smartphone: the invite system.

Find it irresistible or hate it, it was undeniably distinctive when it made its debut with the OnePlus One, and the Nothing cellphone (1) will “initially” be bought via invitations solely. You may say what you need about Carl Pei, however he positive is among the many finest entrepreneurs and hype builders within the cellular house.

The details about the invite system comes towards the tip of the video above (beginning at 13:20), which Nothing premiered at this time. The video particulars the design of the cellphone and its manufacturing course of, letting us know that recycled aluminum is used.

The invite system will seemingly permit Nothing to promote its merchandise sooner because it will not wait till it collected a whole lot of telephones in inventory with a purpose to begin delivery them. It is going to additionally ensure the primary individuals who get a cellphone (1) are these “locally”, the “individuals who deserve it essentially the most”. As soon as “they’re pleased”, the corporate is “very happy to open wider”.

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