The renewed collaboration between Louis Vuitton and the Japanese artwork maven, Yayoi Kusama, comes full circle. The artist’s message of obsession and seriality are translated by way of the usage of polka dots populated throughout a few of the luxurious style home’s Cruise 2023 product line-up.
That is the second time the Maison and Kusama had labored collectively and a celebration of Louis Vuitton’s longstanding partnership with the artist. The primary inventive endeavour occurred in 2012, underneath the helm of Marc Jacobs. The artist’s signature dots made it throughout well-known Louis Vuitton silhouettes just like the Keepall, Neverfull, Papillon and Speedy. To at the present time, items from the inaugural assortment nonetheless fetch exorbitant costs on many resale platforms.
“Yayoi Kusama’s collaboration in 2012 flourished by way of numerous universes of the Maison, from exhibitions, merchandise and a sequence of distinctive window installations, which included a startingly life-like model modelled after the artist herself,” says Louis Vuitton in a press launch.
Greater than only a typical style meets artwork collaboration, the choice to ask artists onboard additionally exemplifies Louis Vuitton’s want to stay a cultural powerhouse. Different previous collaborations with artists embody Stephen Sprouse, Takashi Murakami and Richard Prince. Its most up-to-date appointment of Jung Hoyeon, the South Korean actress who rose to fame by way of the hit Netflix sequence “Squid Sport” is one other instance of the Maison plugging itself into the cultural zeitgeist and cementing its place on the forefront of the cultural motion.
One might additionally have a look at these collaborations as a approach for luxurious style manufacturers to attraction to a broader set of audiences by tapping into the fan base of those artists. Moreover, merchandise created from these collective efforts make a uncommon sense of permanence. And plenty of occasions, it additionally transcends seasons and continues to be a success amongst style fans and collectors.
A sneak peek of the partnership, which featured a handful of leather-based items, was unveiled throughout Creative Director of Ladies’s Collections Nicolas Ghesquière’s Cruise 2023 on the Salk Institute in San Diego. References to Kusama’s exhibition titled “Narcissus Backyard”, the place a number of metallic orbs stuffed the area, adorned the Twist baggage. The modern artist’s penchant for vibrant dots additionally appeared on the Dauphine and tender trunk baggage.
In keeping with Louis Vuitton, that is only a teaser and subsequent yr January, the full-fledged assortment can be out in shops.
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