It may appear counterintuitive, but it surely’s vital to embrace procrastination as a part of your writing course of.
Ann Handley is a digital advertising pioneer, author and speaker centered on inspiring companies worldwide to raise their advertising. This week, she chats with On Your Phrases host Erin King about embracing the struggles of writing and advertising whereas staying true to your personal brand.
Many of us wait to begin writing till situations are good, however pondering that method typically prevents us from writing in any respect. As Handley argues, not solely will situations by no means be good, no matter you write will at all times have flaws you remorse later—and that’s OK. To get our work into the world, we’ve got to be keen to maneuver on and settle for that getting issues finished is best than getting them done to perfection. Handley continues on to debate pathological empathy, why you must discover a writing companion and the significance of discovering the voice of your personal brand earlier than the visuals.
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Erin King is the bestselling creator of “You’re Type of a Massive Deal: Degree Up by Unlocking Your Audacity” and “Digital Persuasion: Promote Smarter within the Fashionable Market.” She’s additionally the Chief Social Officer at Strikepoint Media, a digital advertising agency centered on social buyer acquisition. However fingers down, her hardest job is being a private full-time assistant to a 13-pound cavapoo pet named Betty White. You’ll be able to join together with her on Instagram @mrs.erin.king