Cannes Lions Sees Greenpeace Protest Atop The Palais As Guerrilla Marketing campaign Continues To Disrupt Advert Competition

Delegates at Cannes Lions had been stopped from coming into the promoting pageant this morning after Greenpeace activists staged an anti-fossil fuels protest on prime of the Palais des Competition — the newest of a number of guerrilla stunts to disrupt the occasion.

Crowds, delegates and followers had been all held again and doorways closed whereas police attended the world.

A small crowd on the road, presumably supporters of the protestors, cheered as two males had been escorted down an emergency ladder unexpectedly erected on the primary concourse.

Requested by Deadline about the issue, one French policeman shrugged and mentioned solely, “Greenpeace.”

Many delegates attempting to entry the Palais had been queuing to listen to from Netflix Co-CEO Ted Sarandos, who is because of ship a keynote shortly. Different Hollywood figures similar to Ryan Reynolds and Regina King have already appeared on the occasion, whereas Patrick Stewart is about to take to the stage later right this moment.

The protest follows one other by former advert exec Gustav Martner, who had his move revoked on Monday evening after pulling an anti-fossil gasoline stunt for Greenpeace. It’s been a attempting week for Cannes Lions organizers, with the protest, which facilities on advert companies work with fossil gasoline firms, extending to a guerrilla advertising marketing campaign alongside the Croisette primarily based across the slogan, ‘No Awards on a Lifeless Planet.’

Campaigners additionally stormed the beachfront space of advert big WPP’s stand on kayaks, in response to advert commerce The Drum. The protestors had been dressed as the favored ‘That is High-quality’ canine meme, which has additionally featured within the posted splashed round city.

Cannes Lions ends tomorrow (June 24).

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