Inks Sponsorship Deal With the NFL’s Dallas Cowboys

On Wednesday, the agency introduced it inked a cope with the NFL’s Dallas Cowboys because the staff’s “unique digital asset accomplice.” The deal will deliver quite a lot of publicity when it comes to tv, signage, and radio and the digital foreign money firm will even have its personal membership house inside AT&T Stadium in Arlington, Texas. Turns into the ‘Unique Digital Asset Accomplice’ for the Dallas Cowboys is becoming a member of a big swathe of digital asset firms focusing on sports activities because the agency that was based in 2011 is now partnering with the NFL’s Dallas Cowboys. In line with reports from Dallas, will change into the staff’s “unique digital asset accomplice.” follows a variety of crypto firms getting into the sports activities business like FTX and

The corporate based by Peter Smith, Nicolas Cary, Antony Jenkins, and Jim Messina will get pleasure from a variety of sponsorship alternatives like promoting and branding. CEO Peter Smith met Cowboys proprietor Jerry Jones at The Star in Frisco with a view to reveal the brand new partnership.

“When you will have an opportunity to actually delve into the form of future that you’ve within the digital world, I wished the Dallas Cowboys to be part of that future in any and each means we may,” Jones stated in an announcement on Wednesday.

Smith defined that the corporate selected the Cowboys due to the staff’s legacy standing and Cowboys followers will get some crypto perks. Cowboys followers will have the ability to win rewards and “unique experiences,” according to reporter Alexandra Skores.

“Over the course of our long-term partnership, our aim is to accomplice with the Dallas Cowboys on serving to the world to grasp cryptocurrency,”’s CEO stated throughout the announcement.

Moreover, the corporate is operating a promotion the place Cowboys patrons who buy $100 in digital property from will get a further $50 bonus reward. The experiences from native information stations in Dallas supplied loads of particulars in regards to the partnership between the Cowboys and, aside from the monetary particulars. In line with Skores, at The Star in Frisco Peter Smith and Jerry Jones “didn’t deal with what is paying for the sponsorship.”

“Over the previous yr, we now have taken a cautious method to sponsorships — why? We wished to accomplice with solely a choose few groups and companies which might be first of their class, founder or household led, and have a popularity for integrity and long-term considering. With the Cowboys, we’ve discovered our match,” the CEO defined in a blog post hosted on the corporate’s web site.

Tags on this story
Antony Jenkins, Barstool Sports blog President,, CEO, Cowboys, Cowboys fans, Crypto Sports,, Dallas Cowboys, ftx, Jerry Jones, Jim Messina, long-term partnership, NFL, nicolas cary, Peter Smith, Sponsorship, The Star in Frisco, undisclosed financial details

What do you consider’s sponsorship cope with the NFL’s Dallas Cowboys? Tell us what you consider this topic within the feedback part beneath.

Jamie Redman

Jamie Redman is the Information Lead at Information and a monetary tech journalist dwelling in Florida. Redman has been an energetic member of the cryptocurrency neighborhood since 2011. He has a ardour for Bitcoin, open-source code, and decentralized purposes. Since September 2015, Redman has written greater than 5,000 articles for Information in regards to the disruptive protocols rising immediately.

Picture Credit: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This text is for informational functions solely. It isn’t a direct supply or solicitation of a proposal to purchase or promote, or a suggestion or endorsement of any merchandise, companies, or firms. doesn’t present funding, tax, authorized, or accounting recommendation. Neither the corporate nor the writer is accountable, immediately or not directly, for any harm or loss brought about or alleged to be brought on by or in reference to the usage of or reliance on any content material, items or companies talked about on this article.

Learn disclaimer


Leave a Reply

Your email address will not be published.