Avatar: The Method Of Water Has Made Over $1 Billion From 3D Screenings

In line with knowledge from Comscore and the 3D format firm RealD, a majority of the ticket income for “Avatar: The Method of Water” has come from 3D screenings of the movie. The Wrap studies {that a} whopping 61% of “Avatar: The Method of Water” tickets offered worldwide have been for 3D screenings: that accounts for $1.16 billion of the $1.928 billion complete. Who would’ve thought that 3D would make a comeback? Properly, in addition to James Cameron, in fact.

The Wrap reached out to RealD for a remark, and VP of gross sales and advertising and marketing, Sean Spencer, expressed loads of optimism for a resurgence in 3D gross sales all through 2023:

“‘Avatar: The Method of Water’ reminded the trade simply how wonderful 3D can look and that moviegoers nonetheless benefit from the format and pays the premium for a high-quality 3D expertise. Identical to the unique ‘Avatar’ did when it was launched, this movie has reignited curiosity within the format and RealD is regularly talking with studios and filmmakers about their upcoming titles and the brand new artistic potentialities that may be unlocked and provided to shoppers.”

The success of the primary “Avatar” impressed a wave of 3D filmmaking within the early 2010s. However there’s an enormous distinction between this sequel and the 3D titles that emerged within the aftermath of “Avatar”: Cameron incorporates the format into each single stage of the filmmaking course of. Elsewhere, it is change into the norm for 3D to be added through the post-production stage. And that distinction is vital.


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