Analysts say Leni’s marketing campaign continues to achieve momentum

VICE-President Maria Leonor “Leni” G. Robredo attracted greater than 400,000 supporters at a marketing campaign rally on April 23. — PHILIPPINE STAR/ MIGUEL DE GUZMAN

By Kyle Aristophere T. Atienza, Reporter

VICE-PRESIDENT Maria Leonor “Leni” G. Robredo’s presidential marketing campaign is predicted to achieve extra momentum two weeks earlier than the elections, political analysts mentioned, as her rally close to the Philippine capital drew nearly half-a-million supporters on the weekend.

“All obtainable proof means that the Robredo-Pangilinan group has sturdy momentum heading into the elections,” Ador R. Torneo, a professor and director of De La Salle College’s Institute of Governance, mentioned in an e-mail.

He cited the growing turnout within the marketing campaign rallies of Ms. Robredo and her operating mate, Senator Francis “Kiko” N. Pangilinan.

Ms. Robredo attracted greater than 400,000 folks — the largest crowd in her presidential marketing campaign thus far — at a rally in Pasay Metropolis on Saturday, in response to estimates by her workplace.

In Manila, the one son and namesake of the late Philippine dictator Ferdinand E. Marcos attracted about 14,000 folks, the Philippine Star reported, citing police estimates.

Mr. Marcos campaigned along with his senatorial candidates who’ve been endorsed by the PDP-Laban faction headed by President Rodrigo R. Duterte. The President’s occasion was set to carry rallies with the tandem of Mr. Marcos and his operating mate Davao Metropolis Mayor and presidential daughter Sara Duterte-Carpio within the coming days.

Mr. Torneo mentioned Ms. Robredo’s marketing campaign has been boosted by endorsements from native leaders and her supporters’ house-to-house actions.

Former Senator Ferdinand “Bongbong” R. Marcos, Jr. saved his lead in Pulse Asia Analysis, Inc.’s presidential opinion ballot final month, with 56% of Filipinos saying they’d vote for him, even when his score fell by 4 factors.

Nonetheless in second place was Ms. Robredo, whose score rose by 9 factors to 24%. She was adopted by Manila Manila Mayor Francisco “Isko” M. Domagoso (8%), Senator and boxing champion Emmanuel “Manny” D. Pacquiao (6%) and Senator Panfilo “Ping” M. Lacson (2%).

“They reinforce one another and supply clear proof of a robust momentum,” Mr. Torneo mentioned of Ms. Robredo’s rising rankings and crowd quantity. “Nonetheless, it’s troublesome to establish this whether or not buildup of momentum this late within the marketing campaign interval can be sufficient to pose a critical problem to the Marcos-Duterte tandem in the Could 9 elections.”

Mr. Torneo mentioned the heavy involvement of volunteers within the opposition tandem’s marketing campaign actions is one thing new in Philippine politics.

“The dearth of occasion equipment of the opposition and their lack of presence on the bottom is being supplemented by an natural volunteer motion that’s largely decentralized and principally autonomous,” he mentioned.

The grassroots-backed presidential run of Ms. Robredo is just like that of the late President Corazon C. Aquino, who unexpectedly beat the late dictator within the 1986 snap elections, mentioned Maria Ela L. Atienza, a political science professor on the College of the Philippines.

“It was harder then due to the authoritarian regime, the dearth of assets, and the truth that mainstream media at the moment was managed by the regime,” she mentioned in a Viber message. “Now, there are extra venues for campaigning.”

Ms. Atienza mentioned the assets of the Marcos camp are “formidable” and shouldn’t be underestimated.

She mentioned the benefit of Ms. Robredo’s people-led marketing campaign is the “volunteerism and dedication of supporters who’re invested within the marketing campaign in contrast with paid supporters whose help is transactional or conditional.”

The problem for a marketing campaign pushed by a motion of volunteers is messaging self-discipline, Michael Henry Ll. Yusingco, a analysis fellow on the Ateneo De Manila College.

“Lots of her volunteers proceed to snipe in opposition to the opposite candidates and proceed to assault their supporters,” he mentioned in a Fb Messenger chat.

“They’re extra inclined to burn bridges which might diminish the positivity VP Leni is making an attempt to mission,” he mentioned. “This lack of messaging self-discipline can reduce the advantages of an energized and engaged military of volunteer supporters.”

Folks have a tendency to carry on to ther beliefs if they’re attacked, mentioned Jean Encinas-Franco, who teaches political science at UP. “Constructing bridges is vital to understanding one another and the place they’re coming from,” she mentioned in a Messenger chat.

Arjan P. Aguirre, who teaches political science in Ateneo, mentioned the opposition tandem’s supporters should painstakingly take heed to individuals who have opposing views.

“This necessitates the trouble to take heed to the potential supporter. To know his or her the reason why she or he is supporting a unique candidate,” he mentioned in a Messenger chat. “This listening ought to evolve right into a dialog — an engagement the place two or extra folks trade their concepts on an equal footing.”

He mentioned dialog efforts should not lead to “the antagonization and whole negation of the opposite.”

In the meantime, Aksyon Demokratiko, the occasion of Mr. Domagoso, on the weekend mentioned his candidacy is backed by a big group of people that don’t specific their opinions publicly.

The so-called silent majority “will in the end be the sport changer in his quest for the presidency,” it mentioned in a press release.

The mayor’s spokesman final week mentioned he would use the remainder of his marketing campaign interval to current himself as an alternative choice to the highest two presidential ballot frontrunners.

Mr. Domagoso has been aiming for the endorsement of Mr. Duterte, who joined a marketing campaign rally for his occasion’s senatorial candidates final week.

The mayor’s declare to be another candidate “stays a declare,” mentioned Jan Robert Go, an assistant political science professor from the College of the Philippines.

He mentioned the Manila mayor had not tried to interact the camp of Mr. Marcos on points that hound his candidacy, apart from his household’s unpaid property tax that has ballooned to greater than P200 billion attributable to pursuits and different penalties.

“On a extra substantive airplane, there may be not a lot dialogue — not precisely the choice that we’d anticipate.”


Leave a Reply

Your email address will not be published.