NEW YORK — Center seats at many U.S. film theaters simply obtained costlier.
AMC Theaters, the nation’s largest movie show chain, on Monday unveiled a brand new pricing scheme wherein seat location determines how a lot your film ticket prices. Seats in the midst of the auditorium will value a greenback or two extra, whereas seats within the entrance row might be barely cheaper.
AMC stated the pricing plan, dubbed “Sightline,” has already been rolled out in some places and, by the tip of the 12 months, might be in place in any respect home AMC theaters throughout showings after 4 p.m.
Seats categorized as “customary sightline” might be on the common value. If you wish to pay much less for the “worth sightline” seats, it’s a must to be a member of the chain’s subscription service, AMC Stubs.
As film theaters have tried to get better from the pandemic, exhibitors have more and more checked out extra variable pricing strategies. That is included charging extra for sought-after films like “The Batman” of their first week of launch.
Final weekend, Paramount Photos partnered with theater chains to supply barely decreased ticket costs for the comedy “80 for Brady.” And final 12 months, throughout a dry spell in theaters, tickets at most film theaters had been $3 for “Nationwide Cinema Day.”
However in most circumstances, film tickets are getting costlier, particularly when factoring in large-format screens and 3D showings. The typical 3D premium format ticket for the most important box-office hit in recent times, “Avatar: The Means of Water,” was about $16.50.