Afro-Latina Lady Group Musas Are Doing Issues Their Approach and Shaking Up the Business

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Picture Supply: Katelina Ecleston

For sisters Keisha, Fiona, and Fiorella Sanchez, music is one thing that has all the time been part of their lives. “We come from a household of musicians on each side,” Keisha, the oldest of the siblings, says. The sisters fortunately recall the childhood vacation exhibits they’d placed on for his or her members of the family, singing Christmas carols in each English and in Spanish for hours on finish. But regardless of placing on these jam classes for his or her members of the family and receiving formal singing, music, and dance coaching, the considered teaming as much as pursue their ardour by no means occurred to them — till the COVID-19 lockdown, that’s.

“We have all the time sung collectively, and we’d file covers and stuff, however we by no means mentioned, ‘Oh, let’s make the group,’ till the pandemic as a result of we had been all locked inside and we had been like, ‘Nicely, what can we do now,” Keisha says. And so, Musas was born. However not like our passing obsession with banana bread, the New York-based group are extra than simply the product of pandemic boredom. Taking a cue from the lady teams of the ’90s and early 2000s, like TLC, Xscape, SWV, and 3LW, Musas are able to convey their eclectic sound to the lots.

“So initially, we had been like, ‘Let’s simply make music as a result of we love making music.’ However then it shifted as a result of we’re doing one thing that is been finished earlier than, so we would have liked to determine a strategy to put our essence and cultural background into it,” Keisha says.

That various cultural background led the Colombian-Argentinian sisters to develop a sound that pulls inspiration from genres like reggaeton and salsa, in addition to a variety of artists resembling Alicia Keys, Nicki Minaj, and Aretha Franklin, to call only a few. For instance, their newest launch, “Patience,” is an Afrobeat made in collaboration with Colombian producer DJ CrisBoy, Nigerian producers Davidace and Younger D, and Colombian violinist La Lulu. Equally, for his or her debut single, “Destino,” the trio tackled the rising style of ritmo exótico with assist from one among its pioneers, Luis Eduardo Acústico.

When requested what style they may need to incorporate subsequent, the reply comes out with out hesitation. “Drill,” Fiona, the resident rapper of the group, says. “Like not a totally drill track, however sooner or later simply swap it up. I believe that might be actually cool,” she continues. She additionally mentions doing a reggaeton track sooner or later, ideally by collaborating with one among that style’s up-and-coming artists. In fact, together with up-and-comers like themselves, the sisters even have their listing of dream collabs starting from R&B stars like Alicia Keys and Chloe x Halle to reggaetoneros like Rauw Alejandro and Bad Bunny to boundary-pushing artists like Mabiland and ChocQuibTown.

However the group’s willingness to collaborate with different musicians and producers goes past only a easy seek for fascinating genres. Figuring out as Afro-Latinas, the ladies use collaboration as a strategy to shine a light-weight on a tradition and individuals who have contributed a lot to trendy music however are sometimes overlooked of extra mainstream conversations.

“[We want to] give the genres and the individuals who got here earlier than us their flowers and have a good time Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we are able to have a good time it, we are going to. That is vital to us.”

“[We want to] give the genres and the individuals who got here earlier than us their flowers and have a good time Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we are able to have a good time it, we are going to. That is vital to us,” Keisha says. As light-skinned Afro-Latinas, Musas perceive that a part of their duty to their tradition is checking their privilege in an effort to contribute to and spotlight the achievements of their friends in a respectful approach — one thing they felt they achieved with the video shoot for “Destino,” which featured numerous artists from their dad’s hometown, El Pacífico Colombiano.

“All of the dancers in our video, even the choreographer, they’re additionally from the place my dad’s from. So he got here up with every thing to include our abilities however to nonetheless preserve it authentic and recent,” Fiona says. Their eagerness to spotlight the contributions of Afro-diasporic artists and collaborators is balanced by persistence (no pun meant) relating to their very own musical journey.

“The extra we develop on this trade, I believe we’ll discover our personal spot in it and make a sound for ourselves the place folks will have the ability to acknowledge us.”

“The extra we develop on this trade, I believe we’ll discover our personal spot in it and make a sound for ourselves the place folks will have the ability to acknowledge us,” Fiorella says. Nevertheless, the sisters additionally perceive that recognition takes time, particularly on the trail they’ve chosen.

“We’re additionally a lady group. We’re not solo artists, so it is just a little bit more durable as we’re in a spot the place there usually are not actually lots of people. However I believe we are able to affect folks to pursue it as nicely,” Fiona says. Apart from being a bunch act attempting to make it in an trade dominated by solo artists, Musas additionally need to deal with the identical challenges that have an effect on many ladies within the music enterprise. However even when the challenges they face as a younger, upstart lady group are quite a few, Musas discover energy in numbers and the truth that they’ve their sisterly bond to fall again on. They usually’re assured that their imaginative and prescient will repay.

“There are such a lot of ladies within the trade who’re so proficient, and that ought to be the factor that shines by. However you might have the folks on prime who could make or break you. However I believe that when you might have a imaginative and prescient and like a set objective, it is attainable to interrupt by and make a reputation for your self,” Keisha says.

Within the meantime, the sisters simply proceed to do what they love: make music that individuals can vibe to and that represents their tradition.

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