There as soon as was a time when it felt like each celeb had a perfume, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it appears like each celeb has their very own beauty brand, and it would not appear to be slowing down anytime quickly — the truth is, celebrity-owned magnificence corporations solely appear to be picking up speed.
Rihanna (proprietor of Fenty Magnificence and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) have been as soon as the image of success when it got here to aspect hustles by means of magnificence manufacturers, however that is now change into the norm. Having actresses, singers, fashions, and athletes double as magnificence model ambassadors is nothing new, however in recent times, we have seen extra celebrities break off on their very own and create namesake corporations. In 2020 alone, we noticed greater than 10 new celebrity-owned companies hit the market, adopted by 15 more in 2021. 9 months into 2022, and we have additionally already seen 19 celebrities launch their subsequent enterprise into magnificence. We will see why it could be exhausting to maintain monitor, so we rounded them up in a complete record forward.
All of it started many years in the past. Beginning with the Nineties and dealing as much as 2022, these are all the celebrity-owned magnificence manufacturers which have come to fruition over the past 30 years — together with those which can be no extra.