A brand new Fb Market rule might make it tougher to seek out legit automotive listings

As if shopping for a used automotive isn’t exhausting sufficient, the deceptive dealership listings that litter up promoting platforms like Fb Market and OfferUp don’t make issues any simpler. In an update first spotted by a user on Reddit, Meta introduced that it’s limiting dealerships’ potential to record automobiles on Market, however this doubtless doesn’t imply these pesky listings will disappear for good (via Jalopnik).

When you’ve ever shopped for a used automotive on-line, you in all probability know the sorts of dealership listings I’m speaking about. They usually present solely a automotive’s required down cost, or — much more annoyingly — record autos at $1 in an try and seize your consideration.

However beginning January thirtieth, 2023, dealerships will run right into a roadblock when making an attempt to put up a used automotive on the market on Market: they’ll not have the ability to record automobiles from their enterprise web page. That is alleged to be Fb’s approach of nudging dealerships towards buying Marketplace ads, however what this can in all probability do is create a fair bigger inflow of sellers that put up free listings from a private Fb profile. This might make it even tougher to tell apart legit listings posted by somebody close by, versus the dealer-backed listings which can be usually too good to be true.

A screenshot from Facebook Marketplace showing a Hyundai Sonata for sale for $400 from a dealership

a:hover]:text-black [&>a]:shadow-underline-gray-63 [&>a:hover]:shadow-underline-black text-gray-63″>Screenshot: Emma Roth / The Verge

On high of that, Meta’s business support page doesn’t explicitly discourage the usage of private profiles for dealerships, both. It describes a listing of “different methods” dealerships can attain patrons with out posting Market listings from their enterprise web page, and one among these options is to purchase “create Market listings for autos, dwelling gross sales and residential leases from your personal profile.”

There are already tons of dealerships who guise themselves as an actual (or faux) particular person when posting an inventory on Market. And though these listings are alleged to have a “dealership” label under the itemizing’s picture, this tag is commonly lacking. After I performed a seek for automobiles close to me, I got here throughout a number of scammy-looking automotive dealership listings posted by private accounts, with “Dealerships” tags sprinkled few and much between. The Verge reached out to Fb to see if it has any plans to deal with the deceptive listings posted by particular person accounts, however didn’t instantly hear again.

Meta’s new Market rule applies to sellers in a number of international locations, together with the US, Canada, France, UK, Mexico, Brazil, Indonesia, Germany, and Australia. The corporate’s additionally extending the rule to sellers who put up actual property and rental listings, however solely within the US.


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