It has been greater than 4 years since Rihanna gifted Fenty Beauty to the world and altered the make-up universe for good. Whereas RiRi was hardly the primary star to dabble within the entrepreneurship sphere, Fenty Magnificence took your traditional celebrity product launch to a different degree. It is a model rooted in breaking boundaries, norms, and information with a refreshingly inclusive method and equally as various product vary.
The Fenty fairytale started in September 2017 when the model debuted at Sephora with 91 variations of merchandise that featured a number of glimmering highlighters and an in depth vary of 40 basis shades. The award-winning Fenty Magnificence Pro Filt’r Soft Matte Longwear Foundation catered to a a lot wider vary of pores and skin tones (and undertones) than many manufacturers earlier than it, making it each bit deserving of a spherical of applause — a standing ovation (sorry, we could not assist ourselves). And on the time of writing, the variety of base shades has grown to 50 — solidifying Fenty’s standing as some of the inclusive magnificence manufacturers available on the market.
Every subsequent product drop has celebrated and embraced groundbreaking inclusivity, stirring up a frenzy that continues to place Fenty in a league of its personal. It comes as no shock that Fenty Magnificence’s affect does not cease at cosmetics. Alongside the extremely anticipated launch of Rihanna’s skin-care line, Fenty Pores and skin (which options the modern, refillable Hydra Vizor that everyone knows and love), the multihyphenate businesswoman not too long ago bottled up one other type of Fenty magic with the launch of Fenty Parfum — an inviting perfume that is each spicy and candy. The extent of the Fenty Magnificence impact is so obvious, it even catapulted Rihanna into an unique club of billionaires — sure, with a B — additional proving the affect of this game-changing model.
Moreover, the model collaborated with magnificence tech chief Excellent Corp. to introduce hyper-realistic augmented actuality try-ons throughout fentybeauty.com to assist consumers higher navigate the intensive shade picks and cater to a extra personalised on-line procuring expertise.
Given the lineup of Fenty greatness, it is arduous to play favorites. However for those who’re trying to restock on broadly beloved make-up merchandise — or bounce on the Fenty bandwagon for the primary time — these are the 13 finest Fenty Magnificence merchandise as co-signed by Attract editors and make-up artists.
All merchandise featured on Attract are independently chosen by our editors. Nonetheless, if you purchase one thing by means of our retail hyperlinks, we might earn an affiliate fee.